This point (‘It Is Essential to Include Others in Media Management‘) captures the importance of collaboration and diverse perspectives within media management. Include Others — The Value Add:
Increased Creativity and Innovation: Diverse perspectives stimulate creative ideas and innovative solutions that would not otherwise be cultivated in a homogeneous environment.
Audience Relevance (Includes Voice from Other Backgrounds): When there are people from other backgrounds, it increases the chances of content being applicable to a wider audience, and this is important for media organizations depending on mass with different demographies.
Increased Credibility and Trust: Multiperspectivity provides transparency, and in general a proof of commitment to balanced reporting that can earn the trust of audiences.
Various Skill and Knowledge Set: Media management calls for skill in many areas like editorial decision making, technical production, audience analysis etc. A media team that comprises people with varied skill sets can become more flexible, able and keep pace with the rapid change of developments in the industry.
In short, media management is a team sport. Bringing others along makes for a solid base for larger reach and deeper impact content.
